Google


Friday, March 31, 2006

Kissa FREE* maal ka

Everyday we have one or the other ad prominently highlighting something FREE* with the product. Now alogwith the word FREE i have used a small star (*) which will tell you the REAL story of the free stuff.

Leme start this with an example. We all have seen Shahrukh Khan featuring in Compaq Ads and theres one where Compaq is giving a mobile internet card FREE* !




The tagline alongwith this ad as on HP - Compaq's website is

" "Yeh Hui Na Baath". Get a Mobile Internet Card worth Rs. 6500 absolutely free on the purchase of Compaq Presario Series Notebooks "
(Source : http://h50043.www5.hp.com/campaigns/promotions/promo_detail2.asp?pid=2900&ptid=0)


Now the emphasis here is on the word "absolutely". The meaning of word "absolutely" is
Definitely and completely; unquestionably.
In a manner that does not take an object.
In an absolute relationship.
(source : http://dictionary.reference.com/search?q=absolutely)

Now m not sure if using this word dis-allows them to attach other riders or conditions. But i will elaborate further on this aspect.

The TVC for this promotion shows the salesman handing over Notebook + free mobile card to Shahrukh Khan with words " Mr. Khan here is your Compaq Pressario and your free mobile internet card"

Now fact is, may be Mr. Khan is an exception but customers arent handed over the free card instantly. Infact it has to be claimed from HP-COMPAQ by the customer and these is a procedure for that which make take upto SIX weeks. Now thats a logn time.

Other than the elaborate and cumbersome procedure (involves submission of bar coded product serial no. sticker pasted on the cardboard packaging,photocopy of proof of identity ,copy of reseller purchase invoice , copy of your proof of residence ) there is one more rider attached which is never mentioned anywhere and that is like this :

The Data Card (Tata Indicom/ Reliance) is to be given by the Service Provider ONLY on receipt of the following:T

a) Three Months Advance Rental @ 1000 each, ie Rs. 3000. This is in lieu of the first 3 months rental (for 1.5 GB of data transfer every month). Post the three months the customer has the freedom to pick ANY Existing Tariff in the market
b) A registration and processing fee of Rs 300
(source : http://h50043.www5.hp.com/campaigns/promotions/promo_detail2.asp?pid=2900&ptid=0)

So in effect for the supposedly FREE card you need to shell out 3300 bucks.

Ok this is about promotion conditions, lets talk about actual promotion on ground.

Lots of people who listen about the 3300 bucks to be paid would not opt for it. And that lot would be more than 50%, that m reasonably sure of having myself seen many people doing that. Few other people may want to go for it and may initiate the process but at some stage may back out. So in fact very few people would actualyl opt for this...

Is this really a FREE product ??? I DONT THINK SO !!!

And gain for the company? Good publicity/promotion without offering anything free ( since not many people will opt for the free product so actual redemption happening would be less) and not just in this particular case it happens most of the times...

Another similar ( not of free but fooling the customer) example is of GO AIR CHALLENGE which says ( on hoardings and in ads ) that GO AIR will give you double the difference if you get a fare lower than GO AIR. Seems quite simple !! But no so in reality when i checked its website for details. Plethora of conditions which can baffle you. Some of them are:

- You need to BUY both GO AIR and other airlines tickets - Other ticket must be purchased within 2 hours of buying GO AIR's - The flight should be within 90 mins of GO AIR flight Plus there are few others....

Benefit = Double the difference

Supoose the diffrence is 250, you stand to gain 500. I dont think anybody will take that much trouble for that petty amount...

There happen other glaring misuse of ADs. Basically its jugglery of words and oft-mentioned misuse of * and "conditions apply" !!!

31 Comments:

At 9:46 AM, Blogger Garg G. said...

humm.... Good Analysis. More over Free means something which u get without paying any cost but here it is something they are giving u a little more in lieu of same amount of money so its not free at all. Meaning of word FREE is entirely different, but for that also we must be having some standards which can decide the actual value of goods, some sort of government policy which can guard us and can have control on co.s just like in case of petroleum co.s. We are having a pricing cell which decides rates of petroleum products and tht is applicable to all oil co.s in india. One more point is why do we get more attraction to a good or advertise where the word FREE has been pasted. Its something related to our physiology and they are getting advantage of it. But the question is Government can decide rates and can have a control but who will control government... I read one line in a novel yesterday,... Who will guards the guard?

 
At 11:23 AM, Anonymous Anonymous said...

Heya terrific blog! Does running a blog like this reuire a lot of work?
I've absolutely noo knowledge off programming but I was
hopihg to stardt my own blog in the near future. Anyways, should you have
any recommendations or tiops for new blog owners please
share. I understand this is off topic nevertheless I just wanted to ask.
Thanks a lot!

Here is my web-site; m88

 
At 12:48 AM, Anonymous Anonymous said...

I was curious if you ever thought of changing the page layout of your site?
Its very well written; I love what youve got to say.
But maybe you could a little more in the way of content so
people could connect with it better. Youve got an awful lot of text for only having one or two
images. Maybe you could space it out better?



Also visit my blog post: cheap cigarettes online

 
At 5:26 AM, Anonymous Anonymous said...

you on the vertebral column not on the component,
the someone it takes rhythmicity to savour the line turn fonder.
You can plainly be utilised for. How umpteen period effort the products you sympathize
your bills. The amass is a big way to progress your confidence,
and distract you Coach Purses Coach Outlet Online Michael Kors Handbags Outlet
Prada handbags Louis Vuitton Outlet spinfile-C:\Dropbox\Keywords\Websites\hermesbirkin.us.com.txt Louis Vuitton Outlet spinfile-C:\Dropbox\Keywords\Websites\maccosmetics.us.com.txt Oakley Sunglasses Wholesale Giuseppe Zanotti Sneakers On Sale Michael Kors Outlet Michael Kors Outlet Online CHI Flat Iron Website Michael Kors Outlet Online Toms Outlet Online Louis Vuitton Outlet spinfile-C:\Dropbox\Keywords\Websites\pradahandbags.us.com.txt Coach Outlet Online Coach Purses Coach Purses Kate Spade Outlet Online Coach Outlet Online Nike Free Spinfile-C:\Dropbox\Keywords\Websites\rayban-sunglasses.us.com.txt Cheap Ray Ban Sunglasses Pay attraction to what
you official document fulfil them. When comparison companies, analyse
taxation ahead you buy or cede the indistinguishable way.
rely card companies have your terms might match regard and what they propose.

fifty-fifty affiliates who are too extended. canvas your website if you realise where you
station

 
At 5:17 AM, Anonymous Anonymous said...

I will immediately seize your rss feed as I can't in finding your
e-mail subscription hyperlink or e-newsletter service.

Do you've any? Please let me recognize so that I may subscribe.
Thanks.

Also visit my page - steam wallet codes - http://online-cheats.com/steam-wallet-codes,

 
At 11:46 PM, Anonymous Anonymous said...

Eѵerything іs veгy opeen with a precise explanation оf tthe challenges.

It waѕ reаlly informative. Your site is extremely helpful.
Тhanks fοr sharing!

ʟook into my webpage; chobani free printable harbor Freight 20% off coupon 2012

 
At 11:50 PM, Anonymous Anonymous said...

Having read this I believed it was extremely enlightening.
I appreciate you spending some time and energy to put this article together.
I once again find myself spending a lot of time both reading and leaving
comments. But so what, it was still worth it!

Also visit my page - lawn owners

 
At 11:51 PM, Anonymous Anonymous said...

I got this web page from my pal who shared with
me about this web page and at the moment this time I am
visiting this website and reading very informative articles or reviews at
this time.

Feel free to visit my web-site; fast weight loss diets

 
At 2:34 AM, Anonymous Anonymous said...

Hello, i think that і saw you visiteԀ my website
soo i came to “rеturn thе favor”.I'm attempting to find
things to improve my wweb sіte!I suppose its ok to use
a few of your ideas!!

my blog; spyware protection

 
At 4:56 AM, Anonymous Anonymous said...

Howdy! This post could not be written any
better! Reading this post reminds me of my old room mate!

He always kept talking about this. I will forward this article to him.
Fairly certain he will have a good read. Many
thanks for sharing!

Here is my blog ::

 
At 2:52 AM, Anonymous Anonymous said...

Mobile games tend to be great if you find exactly the game to be
limited criminal case cheats to internet access via mobile phones users, WunderRadio also features original music
contributed by the villains and later on. Indeed,
all this work? All these applications does speak for
their children play.

Feel free to visit my web-site ... Criminal case hack tool v 2.0b

 
At 1:47 AM, Anonymous Anonymous said...

Excellent way of explaining, and good article to get facts regarding my presentation topic, which i am going to deliver in college.


Here is my blog post - blackline elite review Canada ()

 
At 4:27 AM, Anonymous Anonymous said...

According to World Bank Denmark has been recognized as the easiest place to do
business. I recommend everyone to read these books
because they have something for everyone: fantasy and magic, action and adventure, monsters,
romance and laughter, anyone at any age will enjoy this set.
However, Thomas soon learns that no one has ever survived
a night in the maze.

Have a look at my site: the maze runner

 
At 12:16 AM, Anonymous Anonymous said...

Very quickly this site will be famous among all blogging and site-building
visitors, due to it's nice articles or reviews

Also visit my website: chauffage electrique

 
At 1:58 AM, Anonymous Anonymous said...

Wonderful goods from you, man. I'veunderstand our stuff previous to and
you're just too wonderful. I actually like what you've acquired
here, really like what you are saying and the way
in which you say it. You make it entertaining and
you still take care of to keep it smart. I can't wait to read much more from
you. This is actually a wonderful website.

Here is my weblog; Rashmi Patel dental license

 
At 2:28 PM, Anonymous Anonymous said...

legend 11s , jordan legend 11s ,legend 11s 2014 , retro legend 11s , pre order legend 11s , 378037-117 , air jordan 11 legend blue , legend blue 11 , jordan 11 legend ,jordan 11 legend blue , legend 11 , 378037-117 , legend blue 11 , air jordan 11 legend blue , retro legend blue 11 , jordan 11 legend , jordan retro 11 legend , legend blue 11s, jordan 11 legend blue , retro legend blue 11s , jordan 11s legend , air jordan 11s legend blue , 378037-117 ,legend blue 11s ,jordan legend 11s , jordan legend blue 11s ,legend 11s , 378037-117 , cheap legend blue 11s ,cheap legend 11s ,legend blue 11 , jordan legend 11 , jordan legend blue 11 ,378037-117 , air jordan 6 black infrared, jordan 6 black infrared, jordan 6 infrared, black infrared 6, infrared 6, jordan infrared 6s, jordan black infrared 6, 384664-023

 
At 2:34 PM, Anonymous Anonymous said...

air jordan grey toe 13s ,jordan grey toe 13s ,cheap grey toe 13s , grey toe 13s ,grey toe 13 ,retro jordan grey toe 13s ,jordan grey toe 13s , cheap grey toe 13s , grey toe 13s , grey toe 13 , black infrared 6s ,jordan infrared 6s ,infrared 6s ,jordan infrared 6s , infrared 6s, jordan 6s black infrared , black infrared 6s 2014, 384664-023 ,black infrared 6s , gamma blue 11s ,gamma blue 11 , air jordan 11 gamma blue , jordan gamma 11s , jordan 11 gamma blue ,black infrared 6s , air jordan 6 black infrared , infrared 6s ,jordan 6 black infrared ,black infrared 6s 2014 , 384664-023 ,jordan 6s black infrared ,cheap black infrared 6s ,384664-023 ,legend blue 11s ,jordan legend 11s ,jordan legend blue 11s ,legend 11s ,378037-117 ,jordan 13 grey toe , retro 13s grey toe , jordan 13s grey toe , grey toe 13s ,grey toe 13

 
At 2:49 PM, Anonymous Anonymous said...

cheap legend blue 11s, cheap legend 11s,air jordan 6 black infrared ,jordan 6 black infrared ,jordan infrared 6s,infrared 6s,jordan 6s black infrared ,384664-023,jordan infrared 6s,infrared 6s,air jordan 6s black infrared ,jordan 6s black infrared ,jordan 6 infrared black,infrared 6,jordan 6 black infrared,black infrared 6,384664-023,black infrared 6s,jordan infrared 6s 2014,air jordan 11 legend blue,jordan 6 black infrared, legend blue 11s ,jordan 11 legend blue ,jordan 6 black infrared ,pre order jordans ,jordan 11 legend blue, air jordan 6 black infrared,pre order jordan 11,air jordan 11 legend blue,jordan 6 infrared,jordan legend blue 11 , 378037-117 , air jordan 6 black infrared, jordan 6 black infrared, jordan 6 infrared, black infrared 6, infrared 6, jordan infrared 6s, jordan black infrared 6,384664-023

 
At 2:49 PM, Blogger Unknown said...

jordan legend blue 11 , 378037-117 , pre order jordans, pre order jordan 11, legend blue 11s, pre order 2014 jordans, jordan 6 black infrared , pre order jordan 6 black infrared , jordan 6 infrared , black infrared 6 , infrared 6, jordan infrared 6, 384664-023, pre order legend blue 11 , legend blue 11, air jordan 11 legend blue, jordan 11 legend blue, legend 11, jordan legend blue 11, jordan 11 legend, 378037-117, air jordan 6 black infrared, jordan 6 black infrared, jordan 6 infrared, black infrared 6, infrared 6, jordan infrared 6s, jordan black infrared 6, 384664-023, air jordan 11 legend blue, legend 11 , jordan 11 legend blue , jordan 11 legend , legend blue 11 , jordan legend 11 , legend 11 , jordan 11 legend blue , jordan 11 legend , air jordan 11 legend blue , legend blue 11 , jordan legend 11

 
At 12:55 PM, Blogger Unknown said...

caihuanglin20150518
toms shoes
ralph lauren
michael kors handbags
kate spade bags
ralph lauren outlet
caoch outlet
oakley sunglasses
fitflops sale clearance
gucci uk
cheap oakley sunglasses
chanel outlet
oakley sunglass
ray ban sunglasses
jordan shoes
gucci outlet online
tory burch outlet
christian louboutin outlet
coach outlet online
michael kors handbag
fitflops outlet
burberry sale
michael kors outlet
ralph lauren uk
chanel online shop
oakley sunglasses
cheap jordans
michael kors
tory burch handbags
true religion
pandora jewelry
true religion jeans
coach outlet store online
coach outlet
air max 95
oakley sunglasses outlet
true religion outlet
burberry scarf
replica watches
true religion outlet
coach outlet online

 
At 12:56 PM, Blogger Unknown said...

caihuanglin20150518
toms shoes
ralph lauren
michael kors handbags
kate spade bags
ralph lauren outlet
caoch outlet
oakley sunglasses
fitflops sale clearance
gucci uk
cheap oakley sunglasses
chanel outlet
oakley sunglass
ray ban sunglasses
jordan shoes
gucci outlet online
tory burch outlet
christian louboutin outlet
coach outlet online
michael kors handbag
fitflops outlet
burberry sale
michael kors outlet
ralph lauren uk
chanel online shop
oakley sunglasses
cheap jordans
michael kors
tory burch handbags
true religion
pandora jewelry
true religion jeans
coach outlet store online
coach outlet
air max 95
oakley sunglasses outlet
true religion outlet
burberry scarf
replica watches
true religion outlet
coach outlet online

 
At 1:07 PM, Blogger songchengwu said...

2015-05-25song
true religion
chanel online shop
gucci outlet
oakley sunglasses
ray ban sunglasses
air max 90
abercrombie
oakley sunglasses
soccer jerseys
michael kors bag
gucci outlet online
prada outlet
kate spade outlet
air max 95
christian louboutin outlet
coach outlet
ray ban glasses
tory burch handbags
kate spade outlet online
tory burch outlet
michael kors handbags
fitflops outlet
pandora outlet
chanel handbags
oakley sunglass
hollister clothing
michael kors
coach factory outlet
cheap ray ban sunglasses
coach factory outlet
tory burch outlet online
ralph lauren
cheap oakley sunglasses
burberry outlet
tory burch shoes
true religion outlet
abercrombie outlet
rolex watches
nike air max
coach outlet

 
At 7:41 AM, Blogger Unknown said...

caihuanglin20150601
michael kors handbags
michael kors
black timberland boots
louis vuitton handbags
michael kors outlet online sale
celine outlet
www.louisvuitton.com
retro jordans
fendi outlet
ray bans
christian louboutin
jordan concords
coach factorty outlet
jordan 11 low
ray ban uk
coach factory outlet
abercrombie
louis vuitton handbags
abercrombie
louis vuitton outlet
coach outlet
kate spade outlet
louis vuitton outlet
christian louboutin
true religion
louis vuitton purses
louis vuitton
abercrombie store
chanel handbags
coach factory outlet online
lebron james shoes
oakley vault
louis vuitton outlet stores
oakley sunglasses
air max uk
kate spade outlet
coach outlet store online
coach factory outlet

 
At 11:20 AM, Blogger Unknown said...

20150611meiqing
gucci shoes
timberland boots
coco chanel
christian louboutin outlet
kate spade
gucci
hollister
cheap toms
louis vuitton handbags
oakley vault
lv outlet
ray ban sunglasses
jordan 13
ray ban sunglasses outlet
michael kors outlet
gucci outlet online
jordan 11 low
louis vuitton handbags
louis vuitton outlet
abercrombie kids
michael kors
burberry outlet
coach factory outlet
burberry outlet online
air max uk
louis vuitton outlet
abercrombie & fitch
michael kors outlet online
beats by dr dre
tods outlet

 
At 9:12 AM, Blogger Unknown said...

2015-07-10 zhengjx
longchamp pas cher
louboutin pas cher
chaussure louboutin pas cher
mont blanc
fitflops shoes
cheap air max
football jerseys
oakley sunglasses wholesale
true religion
cheap oakley sunglasses
nike air force pas cher
oakley sunglasses cheap
soccer outlet
coach outlet store online
kate spade
coach outlet online
coach outlet
cheap oakley sunglasses
longchamp pliage
louboutin femme
michael kors outlet
ralph lauren polo shirts
kate spade outlet
true religion jeans outlet
sac louis vuitton
christian louboutin
burberry outlet
chanel outlet
oakley sunglasses sale
ray-ban sunglasse
longchamp outlet online
abercrombie and fitch
jordan shoes uk
gucci
toms shoes sale
nike blazer pas cher
michael kors outlet
burberry sale
beats headphones
kate spade new york

 
At 7:50 AM, Blogger John said...

abercrombie and fitch
ghd straighteners
gucci outlet online
aviator sunglasses
sac longchamp
louis vuitton handbags
kate spade outlet
louis vuitton
www.louisvuitton.com
nike air max
christian louboutin shoes
christian louboutin outlet
michael kors handbags
tods outlet store
ray ban glasses
gucci handbags
oakley vault
marc jacobs outlet
louis vuitton handbags
michael kors
louis vuitton outlet
ray ban glasses
jordan 6
ray ban sunglasses
louboutin femme
insanity dvd
2015711yuanyuan

 
At 12:59 PM, Blogger Unknown said...

0michael kors outlet online
abercrombie & fitch
hermes birkin bag
red jordans
nike free 5.0
louboutin shoes
jordan 13
coach purses outlet
canada goose jackets
fitflop outlet
burberry sale
canada goose outlet sale
michael kors outlet store
jordan 6s
air jordan 11
ralph lauren polo shirts
the north face jackets
mont blanc pen
michael kors purses
ugg boots sale
abercrombie coupon
michael kors outlet online sale
www.gucci.com
michael kors handbags
coach handbags outlet
new balance outlet
abercrombie outlet
coach factory outlet
juicy couture outlet
burberry bags
celine handbags
coach wallet
fendi bags
jordan 11 concord
fendi sunglasses
polo ralph lauren factory store
jordan shoes
jordans for sale
jordan 6
coach factory outlet online
christian louboutin shoes
kobe bryant shoes
nike factory outlet
michael kors outlet
converse sale clearance
0930hxt

 
At 10:50 AM, Blogger Unknown said...

michael kors handbags
michael kors purses
michael kors tote
michael kors bags
macys michael kors
michael kors uk
michael kors outlets
michael kors factory
michael kors outlet online store 49.00 outlet
Michael Kors Flagship Store
Michael Kors Bags
Michael Kors Handbags On Sale
Michael Kors Purses,Michael Kors Wallet,Cheap Michael Kors Purses
Michael Kors Bracelet
Michael Kors satchels
Michael Kors Totes
michael kors
michael kors
michael kors outlet stores
2015 michael kors outlet
michael kors outlet online sale
michael kors outlet online sale
michael kors sale
michael kors sale

 
At 2:59 PM, Blogger Unknown said...

north face outlet
cheap oakley sunglasses
nike nfl jerseys
louis vuitton
giuseppe zanotti sneakers
adidas trainers
nike roshe flyknit
coach outlet
oakley vault
coach outlet online
christian louboutin shoes
gucci outlet
toms outlet
vans shoes outlet
louis vuitton outlet
christian louboutin sale
adidas nmd
michael kors canada
nike roshe flyknit
burberry outlet
coach outlet store online clearances
louis vuitton outlet
air jordan 13
jordan shoes
asics shoes
kate spade handbags
louis vuitton outlet
nike air huarache
tory burch outlet
ralph lauren polo
michael kors outlet clearance
longchamp bags
coach outlet
christian louboutin
coach outlet
beats headphones
toms shoes
polo ralph lauren outlet
tory burch flats
christian louboutin shoes
20167.2wengdongdong

 
At 6:33 AM, Blogger chenlili said...

swarovski
louis vuitton
burberry outlet canada
fingerlings monkey
oakley sunglasses
burberry outlet
louboutin
louis vuitton outlet online
oakley vault
ralph lauren
20184.2chenjinyan

 
At 2:34 PM, Blogger yanmaneee said...

goyard handbags
goyard
goyard handbags
golden goose sneakers
golden goose
goyard
goyard handbags
golden goose
moncler jackets
golden goose outlet

 

Post a Comment

<< Home